Why you should be listening to your team feedback to build your product roadmap
May 7, 2018
May 7, 2018
Within any given team, no matter how big or small, each person represents a different objective for your business. You may have support resources working with users to troubleshoot issues. You may have inside sales working with your trials on setup. There could be marketing trying to identify your competitive advantage in your space. There are a number of different departments that could exist and each serve a specific role to help grow your business. Each role has their own insight into the challenges and opportunities the product has to offer users. In order to be an effective product manager, you need to get comfortable asking your team and working with the various internal stakeholders of your product what they see and hear from users to ensure you are including feedback from all sources in your product roadmap planning.
As a product manager, you may not know the common support issues that are leading to higher churn. By talking to your support team you may find opportunities to streamline parts of the product and solve common pain points users are facing. As a product manager one of your challenges is that you get to know your product very well and therefore you sometimes cannot see issues that new users face. In order to get that feedback, you need to work with the team members that are your front line on that feedback. You may be able to help your business increase conversion right away by making a few small changes to your setup process but without asking your inside sales or team members who are working with users that get setup, you will never hear the feedback.
The primary role of a product manager is to build out a product that grows the business. To do that you need to balance the product strategy with the normal operational objectives to grow the business. This requires keeping yourself available to normal input from your team on the challenges and opportunities faced by users and using that feedback to drive your product roadmap.