What is the product management definition
May 27, 2018
May 27, 2018
Product management plays an important role in every organization that is driven based on the success of a product. This role of product management can be a responsibility that falls onto a person with a different title depending on the size and scale of the company but the duties related to product management are critical and need to happen in all product driven teams. The overall product management definition describes a role which coordinates the needs of the business and product teams to drive the product roadmap by ensuring the most important features are added to ensure a constant growth and adoption of the product they are supporting.
While the product management definition is high level the actual steps and tools used to accomplish really require a wide span of skills to complete. Product managers come from a variety of backgrounds including development, business analysis, project management and even industry experts. The important skills to be an effective Product manager is a combination of communication, coordination and understanding of the problem to ensure that the best solutions are implemented. Often the best product managers are individuals who can communicate with a variety of stakeholders and translate their needs into requirements for the product. Consensus building is a strong skill and when used, can ensure you are building the product the majority of feedback you get will appreciate. The challenge many product managers face especially when the product manager is a tech startup founder, is being willing to leave their ego behind them and listen to the voices around them to build a better product.
The product management definition includes driving the following areas:
- Strategy and vision: Have a full understanding of the long term plan of the product and the smaller deliverables and steps to accomplish it.
- Customer interviews: Work with end users to know their experience, their feedback, pain points and industry knowledge to constantly improve the product based on actual user experience. This can only come from reaching out to your users and learning from t hem.
- Defining features and requirements: Once you know ideas from your customers or team members you need to take the ideas or problems and create solutions. These solutions require features to be established and detailed requirements that describe the execution of the feature.
- Building roadmaps: As you get features laid out you need to stack these features into releases that you lay out in a product roadmap to plan your short and long term releases to accomplish your product strategy while rounding out and improving the product with customer and team feedback.
- Release management: A roadmap is a long term plan of deliverables and to get there you need to layout your releases which include the features that build upon each other to get to your products end state. You need to manage your releases to ensure your teams have what they need to accomplish each release.
- Go-to-resource for engineering: As the features are being built out, product questions will come up to ensure the implementation matches the requirements and the product manager becomes the go to person to ensure the requirements are being translated properly for implementation.
- Sales and support training: New features and future plans are only as good as they can be sold for a product team and communicated across teams to be put to good use. Product managers need to ensure all teams are on the same page with what has been implemented, the value added of each feature so each change can be maximized.
The product management definition really accounts for what makes up a good product manager and the specific operational tasks that a product manager would be asked to take on a daily basis. The one thing to always remember in this role is that a product manager is building a product to make it more valuable to more customers to grow the business.