The number one asset a tech founder needs to grow their business is time
August 21, 2019
August 21, 2019
Tech startup founders wear so many hats when they are trying to get their product and business off of the ground that the days fly by and while juggling all of the balls in the air moves things forward, they are not done the most efficiently way possible. With so many different areas to be responsible for as a one person show tech founders want to see their business grow but want to work on their product, drive awareness, work on their marketing, try to find beta customers and raise money potentially to launch the business further and eventually get burned out or just simply run out of time to do it all and lose motivation with that lack of momentum.
How can a tech founder get more time back to focus on growing their business? There are a number of ways founders can grow their business better and here are the top 5 tips to get growing your business by freeing up time in your day:
- Software Tool Selection – Tech startup founders need to deliver business plans, create product planning artifacts like personas, lean business canvas, competitor analysis and more to prove out their idea makes sense, has a market and show potential investors why the product and business makes sense. Living in Excel or Powerpoint can be a nightmare to maintain these as they change often and version control is limited. Use a product management software solution that can be used to track all of your product planning in the cloud to make it easy to update and manage. Also, all of your feedback, feature and roadmaps need to be laid out to keep the plan alive and sharable. Choose tools to help you grow your business and get time back in your day by having help to coordinate and manage the chaos.
- Routines and Rhythm – Get into schedules of what you need to do each week to grow the business and stick to it. Lay it out so each day you know what tasks you are completing for which vertical of your business and rinse and repeat to get into a rhythm and build momentum for your business. Tech founders need small wins early and often and setting small achievable goals is your way to accomplish momentum. Schedules in general help you know what to do instead of running around fast but without a plan.
- Get help – There are many people who would love to join a startup. Look for help on your product and business to take over areas that are not your expertise. Bring on a cofounder that is willing to earn out sweat equity over time. Spread the workload out to make more room in your day to do more of what you do best and still get the main tasks completed with more hands involved with your business growth.
- Work smarter, not harder – You are surrounded by people who know more than you. You need to accept that and use them. Tech founders should look to bring on advisors because it is impossible to be great at everything especially first time tech founders that want to grow a business but have never done it before. Lean on advisors in your community and in your niche vertical that your product lives in to get their feedback about your business plans and product features. Let them help you work smarter on your business and product to grow your business to maximize the time you do put into the tech startup growth.
- Focus on what matters – Many tech startups will chase and lose focus on the true solution they want to create. Your product management should always go back to the user you build the product for and the specific pain points you want to solve for. Focus your features, your product roadmap, your marketing and time on solving that problem for those users. If you are not sure who that is yet, take the time to nail your customer market segment and make sure you know your target customer. Focus on them and drop any distraction to building the best product for that customer.
Tech startups are hard work and there are so many things that need to happen it can feel overwhelming. The best thing a tech founder can do is get organized, stay focused and lay out their vision and plan to accomplish all of the work. Lean on potential team mates and advisors to make sure you work smart and hard and use your time in the best possible way.