How to build a product roadmap based on user research
March 22, 2018
March 22, 2018
Product managers have a great vision in their head of where the product should go and will work with their teams to move the ball forward however there is one missing ingredient in this format and that is user feedback. If you oversee a product roadmap, you need to learn how to build a product roadmap based on user research in order to be successful. To do this, you need to be willing to listen to your customers and engage them early and often on what they perceive as opportunities to improve the existing product and what they feel are important features to add in the future.
To do this you can take a few different routes. You can release surveys to your users asking them their feelings on different areas of the software and allow them text fields to put in feedback or requests. Additionally, you can leave a request form on all areas of your product to get constant feedback loops in place. Alternatively, you can publish out your product roadmap and let users comment on what you plan to build and let them add in requests within the projects you plan to complete as well as ask for additional projects to be added.
As you can see there are a number of different approaches you can take to get customer feedback and user research as a cornerstone to defining your product roadmap but the main takeaway is that at the end of the day, you do it. If you put out great features that no one needs, what is the point. Or if you deliver a feature that no one can figure out how to use, what is the point. So great ideas only work with customer validation that the idea is useful and usable. If you have customers, use them as much as possible.