Product managers often use the tools around them to track new ideas from customers, their own team or to document the features they believe will make the best impact. These tools include using Word, Excel, Whiteboards or other common options that are easily available. The problem with using these tools for product management is that they are not easily shareable or lean to making communication across your team and user base very easy. There are many benefits of collaborative product management software which allows you to easily track your ideas, features and roadmap but also to get feedback and track questions across your organization and user base about your plan. The collaboration and overall capture of the voice of the customer and the buy in of your team can increase the quality of the plan by allowing it to be open for discussion and brainstorm.

A large part of product management is to collaborate with stakeholders, get feedback and drive the product roadmap. With that being the case, why use a product management software that does not lend itself easily to be shareable or available to allow for collaboration? Product managers are busy so why create additional work by tracking ideas and features in one place, but then needing different tools to get customer feedback or communicate with your team about your product roadmap. As a product manager, you know the value of a good tool and what it can do to help make your job more efficient. By selecting a collaborative product management software platform you will find an immediate gain simply by storing all of the product management artifacts in a single shareable location you will find it much easier to work with your team to get buy in and review your plans. By creating a public roadmap, your customers can review your plans and contribute their feedback into what they feel was missing or could be added to make their use of your product easier.

Product managers are not an island running with a product but instead they are collaborators who coordinate the needs of the product to accomplish the product vision and business needs across all stakeholders. To be effective at coordinating, you need to be a great communicator. As a result, product managers need to ensure the tools they are using to manage their product allow for easy coordination and communication. Product priorities change as the environment around them does. Plans are never set in stone so the easier it is to make a change and have that change communicated across all stakeholders only makes the product management job easier. Collaborative product management software options typically allow for customer and team visibility into your product roadmap, scope of releases and visibility into ideas and features that are being proposed. Be sure as you get started on your product, you select the right tools to help you manage your product as the tools around you can make a huge difference in how efficient you are and the overall quality of your end product.