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As a founder, having a clear and organized roadmap for your product is crucial for success. A product roadmap serves as a strategic plan that outlines the direction, goals, and milestones of your product development journey. It helps you communicate your vision to your team, stakeholders, and potential investors. To help you in this process, we have curated a list of the 11 best free product roadmap tools that will assist you in effectively managing your product’s roadmap.

These tools offer a range of features and benefits to meet the diverse needs of founders and startups. Whether you are looking for visualization capabilities, customization options, or collaborative tools for teamwork, there is a tool on this list for you. These free product roadmap tools provide the necessary features to streamline your product management process and drive project success.

With the help of these tools, you can create a roadmap that aligns with your business goals, keeps your team focused, and ensures efficient execution. Whether you are a startup or an established company, these free tools enable you to plan, prioritize, and execute your product strategies with ease.

So, without further ado, let’s dive into the world of the best free product roadmap tools and find the perfect fit for your needs.

Key Takeaways:

  • Choosing the right product roadmap tool is crucial for founders to streamline their strategy and accelerate project success.
  • Product roadmaps serve as strategic plans that communicate the direction, goals, and milestones of a product development journey.
  • The 11 best free product roadmap tools offer a range of features and benefits to assist founders in effectively managing their product’s roadmap.
  • These tools provide visualization capabilities, customization options, and collaborative tools for teamwork.
  • With the help of these free tools, founders can plan, prioritize, and execute their product strategies with ease.

Understanding Product Roadmaps and Their Importance

Defining a Product Roadmap

A product roadmap is a strategic plan that outlines the vision, direction, and milestones for the development and launch of a product. It serves as a guide for product managers and the entire team involved in product development, providing a clear path to achieving goals and objectives.

A well-defined product roadmap includes key information such as the product’s features, timeline, and target audience. It helps align the team’s efforts, ensuring everyone is working toward the same vision and objective. Additionally, it allows product managers to communicate the product’s strategy to stakeholders and gain their buy-in and support.

Defining a product roadmap involves analyzing market trends and customer needs, setting realistic goals, and prioritizing features and enhancements based on their impact and value. By carefully crafting a product roadmap, teams can focus their resources on delivering a solution that meets customer expectations and drives business growth.

The Role of Product Roadmaps in Successful Product Management

Product roadmaps play a crucial role in successful product management. They act as a guiding tool that ensures product managers and teams stay focused, organized, and aligned with the overall product strategy.

Here are a few ways in which product roadmaps contribute to successful product management:

  1. Alignment: A product roadmap helps align different teams and stakeholders by providing a shared understanding of the product’s direction and goals. It ensures that everyone is on the same page and working towards a common objective.
  2. Prioritization: Product roadmaps assist in prioritizing features and enhancements based on customer needs, market trends, and business goals. This helps product managers make informed decisions about resource allocation and ensures that the most valuable features are delivered.
  3. Communication: Product roadmaps serve as a communication tool, helping product managers convey their strategy, plans, and progress to stakeholders, executives, and the rest of the team. It facilitates collaboration, transparency, and accountability.
  4. Strategic Planning: By defining the product’s vision, goals, and milestones, product roadmaps enable proactive strategic planning. They allow product managers to anticipate market changes, identify opportunities, and adapt their product strategy accordingly.

Key Features to Look for in Product Roadmap Software

When searching for the right product roadmap software, it’s essential to consider the key features that will best support your product management process. Here are the primary features to look for:

Visualization Capabilities

One of the key features to consider when evaluating product roadmap software is its visualization capabilities. A good software should provide clear and intuitive visualizations that allow you to easily communicate your roadmap strategy to stakeholders. Look for features such as interactive timeline views, and Kanban boards that enable you to present your roadmap in a visually appealing and easily digestible format.

Customization Options

Another important aspect of product roadmap software is the ability to customize your roadmaps to align with your specific needs and branding. Look for software that offers a range of customization options, such as the ability to add custom fields, colours, labels, and themes. This allows you to tailor your roadmaps to your organization’s unique requirements, making them more effective in communicating your product strategy.

Collaborative Tools for Teamwork

Collaboration is crucial for successful product management, and your roadmap software should facilitate teamwork and enhance collaboration among your team members. Look for software that offers collaborative features such as real-time editing, commenting, and task assignments. These tools enable multiple stakeholders to contribute to the roadmap, provide valuable feedback, and stay informed about the progress of various initiatives, fostering effective collaboration and alignment.

By considering these key features of product roadmap software, you can find a tool that provides the necessary visualization capabilities, customization options, and collaborative tools to enhance your product management process and drive project success.

Top Free Online Product Roadmap Tools

When it comes to managing your product roadmap, having the right tools can make all the difference. In this section, we will explore the top free online product roadmap tools that can help you plan, track, and collaborate on your product development journey. These tools offer a range of features and capabilities to suit different needs and preferences. Let’s dive in!


ProductHQ is a popular choice among founders and product managers for its comprehensive set of features and intuitive user interface. With ProductHQ, you can create and share visually appealing product roadmaps, prioritize feature requests, track progress, and collaborate with your team seamlessly. Its user-friendly design and robust functionality make it a top choice for startups and small businesses.


  • Alignment with Business Goals: A product roadmap acts as a strategic blueprint, aligning every detail with the business’s objectives.
  • Improved Communication and Transparency: It serves as a versatile tool for clear communication and transparency, ensuring everyone is on the same page.
  • Prioritization of Tasks and Resources: The roadmap helps in decision-making and task prioritization, offering a strategic sequence for alignment with larger objectives and determining priority features or tasks.


  • Feedback Gathering: ProductHQ allows quick capture of internal, external, qualitative, and quantitative feedback.
  • Feature Prioritization: It enables easy prioritization of features and tasks.
  • Announcement of Updates: Users can proudly announce updates, keeping stakeholders informed [

These benefits and features make ProductHQ a valuable tool for businesses, helping them to align with their goals, communicate transparently, and prioritize tasks effectively. is a versatile project management tool that can also be used for product roadmap planning. It offers a visual and customizable interface that allows you to create and manage your product roadmap with ease. With features like timeline views, task dependencies, and team collaboration tools, empowers you to keep your product development on track and aligned with your business goals.


  • Efficient Project Management: serves as a centralized platform for organizing and tracking projects, thereby increasing overall efficiency.
  • Customizable Workflows: The platform offers customizable templates and automation features, allowing teams to tailor their workflows to specific needs, enhancing productivity and adaptability.
  • Seamless Collaboration: With integrations to popular tools and platforms, facilitates seamless collaboration and data management, ensuring teams can work cohesively.


  • Visual and Intuitive Interface: provides a visually appealing and intuitive interface for easy navigation and usage.
  • Customizable Workflows: It allows users to create custom workflows and dashboards to cater to their specific project management needs.
  • Automation: The platform offers automation features to streamline processes and eliminate repetitive tasks, boosting productivity and efficiency.’s array of benefits and features make it a valuable Work Operating System for teams, enhancing project management, collaboration, and workflow customization.


Visor is a product roadmap tool designed to simplify the planning and execution of product strategies. With its intuitive drag-and-drop interface, you can easily create and visualize your product roadmap, set priorities, and track progress. Visor also offers collaborative features, allowing your team to work together seamlessly and stay updated on the latest developments and changes.


  • Data Integrity: Visor’s bi-directional integrations ensure the integrity of data, allowing visualization and editing of the source of truth without compromising accuracy.
  • Jira Integration: Visor offers a Jira integration setup with fewer steps, providing secure connections and support for JQL, nested Jira data, and dropdown field options.
  • Unified Collaboration: The platform allows for easy sharing of spreadsheets with fresh project data from Jira, making changes or bulk edits to Jira issues, and visualizing project data in colourful Gantt charts and roadmaps.


  • Two-Way Jira Syncing: Visor supports two-way Jira syncing, making it easy to import, visualize, and edit Jira data while respecting Jira nesting and displaying all parent/child relationships.
  • Intuitive Interface: The platform provides an intuitive interface for creating Gantt charts, Timeline charts, and spreadsheet reports, with drag-and-drop simplicity and colour coding for better visualization.
  • Custom Views and Secure Sharing: Users can create multiple views for different audiences, share, edit, and sort project data, and decide access permissions for secure sharing.

These benefits and features make Visor a valuable tool for maintaining data integrity, streamlining Jira integration, and facilitating unified collaboration within teams.



Figma is primarily known as a collaborative design tool, but it can also be used for creating and sharing product roadmaps. Its design-focused features and interactive prototypes make it a great choice for founders who want to align their product vision with the design and user experience. With Figma, you can create visual roadmaps, gather feedback, and iterate on your product ideas easily.


  • Real-time Collaboration: Figma enables real-time collaboration, allowing team members to work on designs simultaneously, leave comments, and provide feedback, fostering a seamless design process.
  • Versatile Design Capabilities: The platform offers a wide range of design capabilities, including UI design, UX design, prototyping, and wireframing, catering to diverse design needs within a unified environment.
  • Cross-platform Compatibility: Figma is compatible across different operating systems, enabling users to access and work on designs from various devices without compatibility issues, enhancing flexibility and accessibility.

These features and benefits position Figma as a powerful and versatile design tool, promoting efficient collaboration, streamlined design workflows, and accessibility.

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Asana is a popular project management tool that offers robust functionality for product roadmap planning. With its flexible task management and project tracking features, you can create and manage your product roadmap, assign tasks to team members, and visualize the progress of your projects. Asana’s integration capabilities also allow you to connect it with other tools in your tech stack, making it a versatile choice for founders.


  • Project Management Capabilities: Asana offers robust project management features such as project views (list, calendar, timeline, Gantt chart, or Kanban board), task organization, and custom fields for detailed task management.
  • Team Collaboration Tools: The platform facilitates seamless collaboration with features like task assignment, real-time discussions in the task comments section, file attachments, subtasks, and dependencies to break down and manage complex tasks effectively.
  • Integrations and Automation: Asana integrates with various popular tools such as Google Calendar, Slack, Jira Cloud, Salesforce, and more to streamline workflows. It also offers automation through its rule feature to trigger specific actions based on predefined criteria, enhancing efficiency and productivity.


  • Flexible Task Management: Asana allows users to create, assign, and track tasks, offering flexibility to adapt to different time management and organizational strategies, thereby enhancing productivity and organization.
  • Seamless Collaboration: With real-time discussions, task assignments, and file attachments, Asana fosters seamless collaboration within teams, ensuring clear accountability and effective distribution of work.
  • Customization and Integration: The platform provides customizable project views, integrations with popular tools, and automation capabilities, enabling tailored workflows and streamlined task management.



Trello is a simple and visual project management tool that can also be used for product roadmap planning. With its Kanban board interface, you can organize your product roadmap tasks into customizable lists and cards. Trello’s collaborative features, such as commenting and file attachments, enable effective teamwork and communication, making it an ideal choice for small teams and startups.


  • Visual Project Management: Trello utilizes boards, lists, and cards to provide a visual and intuitive approach to project management, allowing users to organize tasks and collaborate with ease.
  • Flexibility and Customization: The platform offers flexibility and customization, enabling users to create tailored workflows, add checklists, labels, due dates, and attachments to cards, and integrate with various third-party applications to suit their specific needs.
  • Collaborative Tools: Trello provides collaborative tools such as comments, mentions, and activity notifications, facilitating seamless communication and teamwork within projects.


  • Enhanced Workflow Organization: Trello’s visual approach and customizable features help users organize and prioritize tasks effectively, leading to improved workflow management and productivity.
  • Streamlined Team Collaboration: With collaborative tools and real-time updates, Trello promotes seamless teamwork, clear communication, and increased accountability, fostering a more efficient and cohesive work environment.
  • Adaptability and Integration: The platform’s flexibility and integration capabilities allow for seamless adaptation to various project management needs and workflows, enhancing overall efficiency and user satisfaction.



Aha! is a comprehensive product management tool that covers all aspects of the product lifecycle, including roadmap planning. With Aha!, you can create strategic roadmaps, prioritize features, and track progress using customizable views and templates. It also offers integration options with popular development and collaboration tools, providing a seamless workflow for product managers and teams.


  • Integration: Aha! allows users to seamlessly integrate with various tools such as Jira, Azure DevOps, Google Chat, Slack, Salesforce, and Zendesk, enhancing collaboration and productivity.
  • Roadmapping: The platform enables users to create beautiful and customizable roadmaps, visualize timing for plans, communicate changes in real-time, and share work with auto-updating presentations, facilitating effective communication and planning.
  • Product Feedback: Aha! centralizes product feedback, allows crowd-sourced ideas from customers and employees, efficient review of ideas, feedback trend analysis, and automatic status updates, promoting community engagement and informed decision-making.


  • Strategic Alignment: Aha! helps in linking work to strategy by defining goals, and initiatives, and connecting every product feature to the strategy, providing a framework for success and ensuring focus on delivering customer and business value.
  • Efficient Product Prioritization: The platform assists in prioritizing what to build based on desired user experience, setting objective scoring metrics, capturing and refining estimates, and sending planned work to engineering, facilitating the delivery of high-impact features.
  • Enhanced Collaboration and Customization: Aha! promotes seamless collaboration, customization, and tailoring of work to match organizational processes, driving consistency and increasing visibility across teams and leadership.


ProductBoard is a robust and user-friendly product management platform designed to streamline your product development process. With a user-centric approach, ProductBoard empowers teams to effortlessly organize ideas, prioritize features, and enhance collaboration throughout the entire product lifecycle. Its intuitive interface provides a clear and organized space for managing product roadmaps, allowing teams to prioritize tasks with customized markers and track progress in real time.


  • Product Development: Productboard enables businesses to understand and prioritize customer needs, facilitating the development of products that align with market demands and preferences.
  • Collaboration: The platform fosters alignment and collaboration across product teams, ensuring that everyone is working towards a shared vision and roadmap.
  • Data-Driven Decision Making: Productboard helps in making informed decisions by consolidating user research, feedback, and feature ideas into a single system, enabling data-driven prioritization and roadmap planning.


  • Features Board: The platform includes a features board for organizing, prioritizing, and planning feature ideas, aiding in the systematic development of new product functionalities.
  • Roadmap: Productboard’s roadmap feature allows for the transparent sharing of planned developments with colleagues, ensuring everyone is aligned on the product’s future direction.
  • Interactive Product Portal: The interactive product portal enables colleagues and customers to submit votes and feedback on feature ideas, promoting active engagement and involvement in the product development process.



AnnounceKit is a unique tool that combines product roadmaps with user announcement and feedback management. With AnnounceKit, you can create engaging product roadmaps, share updates with your users, and collect feedback to influence your roadmap decisions. Its user-friendly interface and robust communication features make it a top choice for founders who want to engage and involve their users in the product development process.


  • Changelog Software: Allows users to inform customers about changes.
  • Product Announcements: Enables the announcement of new features and news from a single location.
  • Feature Request Tool: Lets customers request and upvote desired features.
  • Release Notes: Facilitates efficient delivery of product updates.
  • Customer Feedback: Centralizes customer feedback in one place.


  • Enhanced Communication: AnnounceKit helps companies effectively communicate product updates and news to their customers, thereby increasing feature adoption and building customer trust.
  • Segmented User Engagement: The platform enables targeted communication to specific user segments based on roles, interests, and behaviours, enhancing the relevance of announcements.



FeatureOS is a collaborative product roadmap tool that allows you to create, share, and collaborate on your product roadmap with ease. It offers intuitive drag-and-drop functionality, customizable views, and real-time collaboration features, making it ideal for agile teams and remote collaboration. With FeatureOS, you can stay aligned with your team and adapt your roadmap to changing market and business needs.


  • Enhanced Customer Satisfaction: FeatureOS enables businesses to gather and prioritize customer feedback, leading to increased customer satisfaction, loyalty, and retention metrics, ultimately enhancing the overall customer experience.
  • Improved Product Market Fit: Through customer-centric product development, FeatureOS assists in creating products that align with market needs and customer expectations, contributing to better market fit and long-term success.
  • New Product Development: By focusing on customer needs and feedback, FeatureOS facilitates quicker project completion, which is crucial for efficient B2B transactions and overall product strategy.
  • Cost and Resource Efficiency: The platform supports collaboration with product developers to minimize costs, reduce waste, and optimize resource allocation, leading to a higher return on investment (ROI).


  • Feedback Collection and Prioritization: FeatureOS offers tools for gathering, organizing, and prioritizing customer feedback to drive informed product development decisions.
  • Customer-driven Development: The platform emphasizes a customer-driven approach, allowing businesses to involve clients and customers in the development process, leading to products that meet market needs and customer expectations.
  • Market Research and Analysis: FeatureOS provides capabilities for market research and customer feedback analysis, enabling businesses to make data-driven decisions and create products tailored to customer preferences.
  • Efficient Product Development Process: FeatureOS supports a streamlined and efficient product development process by leveraging customer feedback, leading to faster project completion and improved product quality.



Upvoty is a product feedback and roadmap management tool that enables you to collect, prioritize, and track user feedback. With Upvoty, you can create a public roadmap, gather feature requests from your users, and keep them updated on your product development progress. Its integration options with popular tools like Slack and Intercom make it a versatile choice for founders who value user feedback and transparency.


  • Customer Experiences: Upvoty facilitates the provision of tailor-made experiences by utilizing AI, leading to personalized product recommendations and individualized marketing messages, thereby cultivating a sense of value and recognition among customers.
  • Customer Engagement: The platform fosters higher levels of engagement by creating content that resonates with the interests and needs of customers, resulting in greater interaction rates and longer time spent with the brand.


  • Feedback Collection and Prioritization: Upvoty offers tools for gathering, organizing, and prioritizing customer feedback to drive informed product development decisions.
  • Real-time Feedback: The platform provides real-time feedback capabilities, enabling businesses to promptly address customer needs and concerns.
  • Third-Party Integration: Upvoty supports seamless integration with other tools and platforms to streamline workflow processes and foster greater collaboration.


In this article, we have explored the 11 best free product roadmap tools for founders in 2024. These tools offer a range of features and benefits that can help streamline the product management process and drive project success.

We discussed the importance of product roadmaps and their role in successful product management. By providing a clear and visual representation of the product’s direction, a roadmap enables you to align your team’s efforts, set priorities, and make informed decisions.

When choosing a product roadmap software, it is crucial to consider key features such as visualization capabilities. These features allow you to create interactive and easy-to-understand roadmaps that can be shared and understood by stakeholders at every level.

Customization options are another essential aspect to look for in a product roadmap tool. Whether you need to adapt the roadmap’s layout or add specific details, a tool that offers customization options will allow you to tailor the roadmap to your specific needs.

Finally, collaborative tools that enable teamwork and effective communication are crucial for successful product management. Features such as the ability to assign tasks, leave comments, and track progress can greatly enhance collaboration among team members and ensure everyone is on the same page.

In addition to discussing these key features, we provided detailed information on each of the top free online product roadmap tools, including ProductHQ,, Visor, Figma, Asana, Trello, Aha!, P, AnnounceKit, HelloNext, and Upvoty. By leveraging these tools, founders can effectively plan, prioritize, and execute their product strategies.

In conclusion, choosing the right product roadmap tool is essential for founders looking to streamline their strategy and accelerate project success. By utilizing these free tools and taking advantage of their features, you can set your product on the path to success.


What are the 11 best free product roadmap tools for founders in 2024?

The 11 best free product roadmap tools for founders in 2024 are ProductHQ,, Visor, Figma, Asana, Trello, Aha!, ProductBoard, AnnounceKit, FeatureOS, and Upvoty.

What is a product roadmap?

A product roadmap is a strategic tool that outlines the vision and direction of a product over a specific period. It communicates the product’s goals, features, and timeline, providing a high-level overview of the product’s development and highlights key milestones.

What is the importance of product roadmaps?

Product roadmaps are important because they provide a shared understanding of the product vision and strategy. They help align stakeholders, prioritize tasks, and guide decision-making. Roadmaps also serve as a communication tool, ensuring that everyone is on the same page and working towards the same goals.

What are the key features to look for in product roadmap software?

Key features to look for in product roadmap software include visualization capabilities that allow for clear and organized representation of the roadmap, customization options to tailor the roadmap to the specific needs of the team or organization, and collaborative tools that enable seamless teamwork and communication.

What are the top free online product roadmap tools?

The top free online product roadmap tools are ProductHQ,, Visor, Figma, Asana, Trello, Aha!, Acute, AnnounceKit, HelloNext, and Upvoty.

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